SMK Regalis is a lodge in Adivaram, Palani, built for the families and pilgrims who come for darshan at the hill temple of Lord Murugan. The identity starts from what guests meet on the way up: the temple arch, brass lamps, marigold garlands and the peacock, the vahana of Murugan.
The mark sets a resting peacock inside a temple arch, drawn in a single flowing line. Cinzel gives the name a carved, timeless voice and Jost keeps everyday information clear. The palette of olive, marigold, mustard, kumkum, sandal and ivory comes from temple brass and festival flowers. The system runs from the gate plaque and night signage to key tags, stationery, room doors and the Panchamirtham welcome box.
Client
SMK Regalis
Services
Brand strategy, logo design, visual identity, stationery, signage, packaging
